Variable Data
Variable Data Printing’s power is explosive, generating response rates 3-10 times higher than traditional direct mail. The secret behind the effectiveness of non-personalized Variable Data direct marketing is that the personalized pieces not only capture attention, but back it up with content relevant to each unique recipient. And when you talk with recipients personally, using text, imagery and offers customized to their unique needs and desires, a few things happen:
• Average order sizes improves
• Cost per response decreases
• And repeat business increases
