Basic Addressing
If you are going to employ mailing services effectively, you need to make sure that you are getting the maximum impact for a minimal cost. That means making sure your mailing goes to a specifically targeted audience and getting any available discounts to reduce your postage costs. With our state-of-the-art mailing software and addressing equipment, we not only save you time and eliminate the production headaches, we can get your mailing directly to your customers faster and for less money.
1) The first step in reducing postage cost is to make sure the address records of your mailing list are within the standards set by the U.S. Postal Service. We use CASS (Coding Accuracy Support System) certified software approved by the USPS. We repair recognizable addresses that are incorrect, and standardize them to meet these USPS specifications.
2) We can combine (merge) two or more lists, and remove (purge) the names and addresses that appear more than once. This gives you a clean list, so you don’t waste money mailing to duplicate records. Our cutting-edge merge/purge software standardizes and corrects all possible addresses in your lists, then creates a special merge/purge sequence to eliminate the true duplicates and keep the good addresses.
3) Using NCOA (National Change of Address) on your in-house mailing list at least once a year. NCOA uses data updated by the U.S. Postal Service every week to identify individuals, families and businesses that move.
All three of these services; CASS Certifying, De-Duplicating and NCOA are part of our basic addressing services and are offered at an economical flat rate.
